But Swiss manufacturer Vitra started producing plastic replicas in 2007, and now, at the London Design Festival, it is auctioning off 21 of these elephants that are customized by 20 top designers of today. The proceeds will benefit Teddy's Wish, a charity that supports research into sudden infant death syndrome.
Reflecting the quirks of their designer, each elephant has its own unique traits. British designer Philippe Malouin did up his like a woolly mammoth; Swedish firm Claesson Koivisto Rune covered theirs in gray leather; Neri & Hu kitted out the animal with rockers and a saddle that holds accessories. Bids for each will start at about $460 (it's for a good cause!), and you can see a selection above: