Herman Miller unveils its New York flagship full of midcentury silhouettes

For more than 80 years, Michigan-based manufacturer Herman Miller has been one of, if not the most prominent purveyors of modernist design. Thanks to its collaborations with the biggest designers of the time - Ray and Charles Eames, Isamu Noguchi, Alexander Girard, and the like - the company’s name has become all but synonymous with midcentury modern furniture, which has grown ever more popular since its 1950s and ’60s heyday.
Despite that, there has never been a brick-and-mortar Herman Miller store in the United States, where Eames obsessives could go to see those iconic recliners or the couple’s space-age accessories in person. The company operates a downright massive factory in Grand Rapids, Michigan, and its products are available online and in showrooms, but a true flagship store hasn’t been part of the company’s plan - until now.Last week, Herman Miller opened in New York City its first North American retail hub in a historic Park Avenue building (251 Park Avenue South) that also houses its offices, along with Design Within Reach (which the company acquired in 2014). The bi-level space is bright, open, and inviting, with different spaces dedicated to the different functions of everyday life: sleeping, dining, working, and so on. The idea, according to Linda Choong, Herman Miller’s vice president of consumer business, is to expand the brand’s fanbase beyond its core audience.

Read all here. Thanks ny.curbed.com for sharing text and photos.