Memo: Connect Everything

Charles Eames said, "Eventually everything connects—people, ideas, objects, etc....the quality of the connections is the key to quality per se." The Eames office had a diagram that explained their approach to practice. There were three overlapping circles. One represented the interests of the design office. One represented the interests of the client. And one represented the interests of society as a whole. Their work, the Eames said, was at the intersection of the three.Yet this intersection implied a business model: you needed clients. And those clients would pay you a fee to pursue things that interested them, the design office, and, ideally, society as a whole. The Eames had the luxury of choice. Their talent provided them with opportunities that ensured that the overlap stayed in line with their own interests.

Courtesy: Work of Charles and Ray Eames/Library of Congress/Prints & Photographs Division