Tuesday, February 03, 2015

Eames' Sample Lesson

In the spring of 1952, George Nelson, Charles Eames, and Alexander Girard took over a lecture hall at UCLA’s chemistry building to deliver the second installment of a ready-made lecture, based loosely on the theme of “art as a kind of communication.” The Sample Lesson, as it’s commonly known today (Nelson called it “Art X,” Eames called it “A Rough Sketch of a Sample Lesson for a Hypothetical Course”), evolved out of a proposed arts education policy Nelson initiated at The University of Georgia in Athens at the behest of Lamar Dodd, chairman of the Department of Fine Arts.

Nelson advocated that by using mechanized aids like slides, film, and audio, the learning experience could be expedited and augmented. “It was perfectly clear that much time was being wasted through methods originally developed for other purposes,” he explains. “For example, one class was finishing a two-week exercise demonstrating that a given color is not a fixed quantity to the eye but appears to change according to the colors around it. In a physics class, such a point would have been made in about five minutes with a simple apparatus, and just as effectively.”

The faculty responded positively to Nelson’s ideas, and he was invited to form a small advisory committee and return with a more fleshed-out proposal. He recruited Charles Eames to craft another presentation that further refined and expanded the initial line of thinking. This time however, their progressive ideas were met with hostility and confusion. The faculty felt threatened by the idea of being replaced by machines, and that performance might be evaluated quantifiably. “That night Eames and I discussed the turmoil created by what we had believed were innocuous proposals,” Nelson recalls. “It was our feeling that the most important thing to communicate to undergraduates was an awareness of relationships.” So they decided to put the proof in the pudding and lead by example: They would create a sample lesson. Recruiting Girard to the team, they set about creating their curriculum.

More a multimedia extravaganza than a lecture, the team used film, slides, sound, music, narration—even smell—to elucidate their subject. According to Charles, The Eames Office had already been working on their film A Communications Primer, from which they borrowed several image sequences and which largely determined the subject of the Sample Lesson.