Eames Spotting on Madison Avenue

Tuesday, November 25, 2014

Eames Spotting on Madison Avenue

Charles and Ray had a personal collection of Eames Spotting: several examples of ADV where vendors of other products sell their own wares, by associating them visually with Eames products.

Eamesiana is a project by Andrea Terranova and Raffaela Cardia, italian trends scouts on contemporary design.

"The Eameses created the future we're still living"

metropolismag.com

Charles Eames (1907–78) and Ray Eames (1912–88) gave shape to America's twentieth century. Their lives and work represented the US's defining movements: the West Coast's coming-of-age, the economy's shift from making goods to producing information, and the global expansion of American culture. The Eameses embraced the era's visionary concept of modern design as an agent of social change, elevating it to a national agenda. Their evolution from furniture designers to cultural ambassadors demonstrated their boundless talents and the overlap of their interests with those of their country. In a rare era of shared objectives, the Eameses partnered with the governments (US, India) and the country's top businesses to lead the charge to modernize postwar America.