Monday, July 25, 2016

Eames' Vibe in Jewelry Designer’s Los Angeles Studio

Architect-turned-designer, Los Angeles based, Elena Howell's jewelry line, TomTom, is marked by impeccably clean lines, deceptively simple silhouettes, and a minimalist approach to luxury. 
It's no surprise that her keen eye extends beyond her collections to inform her interior design aesthetic, and the small studio she keeps in L.A., is as modern and clean as her accessories.
Loved by Jessica Alba, Leandra Medine, Ashley Greene, and Alicia Keys, TomTom's ever-increasing celebrity following is a testament to Elena's clear vision and Type A approach. She runs every aspect of her business, directs all her manufacturing, balances her own books, and imbues her designs with a uniquely accessible and covet-worthy vibe.
Elena Howell says: "I am constantly looking to architecture for design inspiration. I specifically tend to look toward mid-century modernist architects like Charles and Ray Eames for inspiration. I often find myself trying to translate the geometric details, architectural lines and broad gestural movements of their works into my jewelry".

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Ph. courtesy Tom Tom Jewelry