Milan Fuorisalone 2016: Hella Jongerius celebrates Eameses in Vitra Pop Up Store

Monday, May 16, 2016

Milan Fuorisalone 2016: Hella Jongerius celebrates Eameses in Vitra Pop Up Store

Vitra is moving into a temporary location as part of the Fuorisalone events in Milan’s city centre: CasaVitra, in the vicinity of Corso Como, exhibits the spatial installation 'Colour Machine, which is dedicated to the Vitra Colour & Material Library, presenting Hella Jongerius’ insights and inspirations about colours, textiles and materials. The lounge on the second level of CasaVitra is furnished with Eameses' products from the Vitra Home Collection, providing an inviting space where visitors can linger and enjoy the atmosphere.

Courtesy: yellowtrace.com

Eamesiana is a project by Andrea Terranova and Raffaela Cardia, italian trends scouts on contemporary design.

"The Eameses created the future we're still living"

metropolismag.com

Charles Eames (1907–78) and Ray Eames (1912–88) gave shape to America's twentieth century. Their lives and work represented the US's defining movements: the West Coast's coming-of-age, the economy's shift from making goods to producing information, and the global expansion of American culture. The Eameses embraced the era's visionary concept of modern design as an agent of social change, elevating it to a national agenda. Their evolution from furniture designers to cultural ambassadors demonstrated their boundless talents and the overlap of their interests with those of their country. In a rare era of shared objectives, the Eameses partnered with the governments (US, India) and the country's top businesses to lead the charge to modernize postwar America.